Like upstart bands used the concept of street teams to promote themselves (http://en.wikipedia.org/wiki/Street_team), we're trying the concept of an "E-Team" to promote Natural Selection 2.
We are a small independent developer - we have no office, no benefits and (very) small salaries. So it should be no surprise we have no marketing budget either. However, we do have a group of people that are passionate about Natural Selection and who want to see Natural Selection 2 go really big. Many of you have asked how you can help, so we're trying this little experiment.
That's why you're getting this e-mail - because I think you might want to help. If you filled out our NS Survey a few months ago and indicated that you wanted to help, or if you're a personal friend that seems supportive, I've added you to this list. If this is no longer the case, please forgive the intrusion and follow the link below to be instantly removed from this list.
Otherwise, be unorthodox, rebellious, sneaky and daring in your promotion efforts. We all know that ads are no longer cost-effective but viral, word-of-mouth is where it's at. That's how Natural Selection was played by 300,000 people! You saw the release on some news site, played it, told your friends, rinse, lather, repeat. Now with your help and a little more organization, we hope to make NS2 into a massive cultural phenomenon.
So we're going to focus on making the best game we can (as fast as we can) and we would like you to help spread the word. Even simply forwarding a news permalink around to your friends every once in awhile really helps.
To read more or coordinate with others, check out our NS2 E-Team forum (http://www.unknownworlds.com/ns2/forums/index.php?showforum=99).
Thanks!
-Charlie & Max
