Howdy,
This might be a silly question and it's directed to Charlie and Max but are you guys using web analytics on the sites? Google, Omniture, Web Trends, Hitbox, or other? Google is free but you guys probably get too many page views per month for the free version (5 million page views max for free)

Using this can really help track where are site visitors are coming from to help target those communities where appropriate or see the results of direct targetting.

I work with web analytics at work so I can help if you need it.

Good call.

Thanks Paul. Yeah we're using Google Analytics and we like it quite a bit. We were using Statcounter as well but GA seems better.

I wish we were getting 5 million page views per month! Maybe with the E-Team's help...

I sense a goal.